Broadway Earns $11.2 Billion for New York City During 2010-2011 Season

Broadway contributed $11.2 billion to New York City's economy during the 2010-11 season, according to The Broadway League’s new 2010-11 Economic Contribution to New York City report. The amount is comprised of direct spending by producers to run and mount shows, spending by theater owners to maintain and renovate venues and additional purchases by tourists who named Broadway as an important reason for their trip. Spending by Broadway tourists amounted to $9.0 billion, while shows contributed $2.2 billion and theaters provided $22.3 million. 

“Broadway continued to show growth in economic impact on New York City with a most impressive 9% increase from the 2008-09 season,” Charlotte St. Martin, Executive Director of The Broadway League, said in an official statement. “The increase in the number of tourists who were drawn to the city because of Broadway directly was the most important driver in the growth of jobs supported by our industry from 84,400 to over 86,000 jobs, and generated $550 million in taxes, compared to $477.77 from the last report.”

As the official source for statistical information about Broadway theatre productions in the United States, The Broadway League's report demonstrates that Broadway not only offers entertainment, art and culture, but that it is an industry whose financial contributions nourish the economy of its city and state.